Our creative approach for this advertisement is to seamlessly integrate with Hooters' overarching brand message while forging a strong connection with the local market by showcasing the distinct charm of the Warwick restaurant and its Hooters girls. The emphasis lies in ensuring the audience envisions this portrayal as a true representation of their potential experience, steering clear of the perception that it is a generic national ad detached from their reality.

The video commences with a Hooters waitress confidently approaching the camera, holding a pitcher of beer and a plate of wings. Her opening line, “Hey Rhode Island, Hooters is back and better than ever,” sets the tone, leading into a visually captivating montage featuring Hooters' delectable food, clinking drinks, social camaraderie, and dedicated waitresses. A strategic voiceover elaborates on Hooters' offerings, spotlighting the freshest wings, coldest beer, and a vibrant gaming atmosphere. On-screen text is thoughtfully incorporated to underscore essential details, culminating in a compelling call to action urging viewers to experience Hooters firsthand, accompanied by an exclusive promotion.

We plan to craft 8-second, 15-second, and 30-second variations of the video tailored for diverse digital platforms, with the primary objective of capturing attention by weaving Rhode Island and the Warwick Hooters location into the narrative, ensuring that viewers perceive it as a localized advertisement, distinct from a generic national Hooters commercial.