In early 2023, we teamed up with our friends at South County Tourism to bring a shared vision to life: showcasing the spirit of Southern Rhode Island through an authentic, local lens. Over the course of 10 locations, 20 faces, and plenty of unpredictable Rhode Island weather, we captured the energy and charm that makes South County truly one of a kind. The result is a campaign that
tells the story of this coastal gem—a place where every adventure feels personal, from beach days to hiking trails, dining out to quiet moments on the water. Rolled out across social, web, TV, and billboards, the content is a celebration of South County’s unique blend of natural beauty, community, and timeless appeal. This is Southern Rhode Island, reimagined and unforgettable.
THE
VIGNETTES
As part of the South County campaign, we delivered a series of immersive vignettes that brought individual scenes to life with rich detail and a sensory twist. Using ASMR-inspired audio, we highlighted the subtle, captivating sounds that define these moments—a father and son casting their lines into still waters, the rhythmic clink of
oysters being harvested, and the crackle of a beach bonfire surrounded by friends. These vignettes provided an intimate glimpse into the everyday magic of South County, connecting viewers to the experience in a way that feels personal and real.
BEHIND
THE SCENES
Director: Evan St. Martin
Executive Producer: Dave Sarazen
DP: Rich Ferri
Edit: Charlie Turchetta
PA: Corey Favino, Robby Clark, Dom Wilkins
