Sail Newport x Tandem
THE OCEAN RACE
THE SOLUTION
Tandem is Dave Sarazen and Charlie Turchetta, a media team based in Newport, Rhode Island, specializing in high-end photo and video production. As lifelong friends, we have developed a productive dynamic that combines our unique skills to effectively brainstorm and deliver exceptional digital content. When we're not behind the camera, you can find us skiing in the mountains, out in the surf, or planning our next big adventure.
THE CHALLENGE
Tandem is Dave Sarazen and Charlie Turchetta, a media team based in Newport, Rhode Island, specializing in high-end photo and video production. As lifelong friends, we have developed a productive dynamic that combines our unique skills to effectively brainstorm and deliver exceptional digital content. When we're not behind the camera, you can find us skiing in the mountains, out in the surf, or planning our next big adventure.
Project Scope
The ocean race we recently participated in was nothing short of amazing. From the start, the thrill of competing against top-notch sailors and pushing ourselves and our boat to the limit was an exhilarating experience. The waves crashing against our hull, the wind whipping through our sails, and the smell of saltwater filling the air created an atmosphere like no other. But what truly set our performance apart was the results we achieved. They were off the charts. Our team's relentless determination, exceptional teamwork, and unwavering focus paid off, and we surpassed all expectations. Crossing the finish line, we knew we had accomplished something truly remarkable, etching our names into the annals of ocean racing history. It was a journey filled with adrenaline, fierce competition, and personal triumphs, leaving us with memories that will last a lifetime. The ocean race was an extraordinary adventure that showcased our unwavering spirit and our ability to conquer the boundless power of the sea.
Tandem is Dave Sarazen and Charlie Turchetta, a media team based in Newport, Rhode Island, specializing in high-end photo and video production. As lifelong friends, we have developed a productive dynamic that combines our unique skills to effectively brainstorm and deliver exceptional digital content. When we're not behind the camera, you can find us skiing in the mountains, out in the surf, or planning our next big adventure.
The Problem
The delayed and race-centric media coverage provided by The Ocean Race to Sail Newport fails to capture the in-person experience at the race village, resulting in diminished audience engagement, missed opportunities for excitement-building, and decreased event attendance.
The Solution
A dynamic media strategy was implemented, centered around the production and distribution of same-day recap videos through diverse social and media channels, providing timely coverage at the conclusion of each event day.
